Meet Founder & CEO

At the helm of S&M International stands our esteemed founder, Ashley Muldoon, a visionary leader whose diverse professional journey across multiple industries - from food and healthcare to retail and automotive - has culminated in over a  decade of distinguished service in the automotive industry. Her eclectic background is not just a testament to her versatility but also to her profound understanding of various business landscapes and client needs.

Her commitment to clients is the cornerstone of S&M International's principles. She firmly believes in the power of transforming visions into tangible realities. This belief is deeply embedded in our company culture, where every team member is driven to deliver exceptional results. Under her guidance, S&M International has become renowned with personalized attention and bespoke services, meticulously tailored to the unique requirements of each business we collaborate with.

Building lasting relationships with clients is at the heart of her approach. These relationships are nurtured on a foundation of trust, excellence, and a mutual commitment to achieving remarkable success. Her leadership style is characterized by a relentless pursuit of putting people in positions to win, a reflection of her innate desire to see others succeed.

Her motivation is deeply personal and profoundly inspiring. Having experienced the hardships of living with nothing and triumphing as a domestic violence survivor, she brings not only a wealth of professional expertise but also a deep empathy and resilience to her role. These experiences have shaped her into a leader who is not just accomplished but also compassionate and grounded.

Her journey is a powerful narrative of overcoming adversity and using those lessons to fuel a passion for empowering others. At S&M International, she leads not just a company, but a movement that champions success, not only in business but in overcoming life's challenges. Her story is one of courage, determination, and the unyielding belief that everyone has the potential to achieve greatness.